The primary focus of #CEMSummit18 will be Return on Investment.
The 2018 CEM Africa Summit will once again partner with the Customer Experience Professionals Association (CXPA), the global professional body overseeing the CX profession.
CXPA CEO, Diane Magers will open this years' conference and host a series of workshops at the event. Commenting on the theme of the conference and the importance of being able to extract value from data Diane said "It is definitely a challenging competency for organisations in general. But, CX professionals are in the unique position to bring together the data and understand the right problem to solve using design thinking and insight generation techniques".
Diane continues "It is teaching the organisation what the data means and, not only what they can do with it (with a CX professionals guidance) but also why it is important to leverage the information. It's incumbent on CX practitioners, analysts and business units to work closely to discover the right opportunities from across the enterprise based on the customer's journey and present a credible and cohesive picture of insights, the holistic solution approach and the results."
With less than two months to go, almost 70% of the seats already reserved. The final round of allocations are now on sale and organisations are encouraged to book quickly to avoid the disappointment of missing out!